Does my business need a blog to help growth?

Continue ReadingDoes my business need a blog to help growth?

The short answer is yes. Living at a time when almost everything is searched for online, your business must make the most of the digital resources available to it. One such resource is the blog. This month's post looks at the particular benefits blogging can bring to your company and outlines the process of how to do it well.

Is there such a thing as the perfect client?

Continue ReadingIs there such a thing as the perfect client?

When becoming a virtual assistant the training tells you to create an ‘ICA – ideal client avatar’. You work through age, gender, what type of business sector they would be in and then the outcome of this means that you can create specific marketing strategies to target potential clients and see if they would in fact benefit from your services.