Customer feedback is a chance to garner honest and insightful views from people who engage your services. It represents an opportunity for you to learn and, where necessary, instigate changes that will help your business develop.
I want to tell you a story about a couple who wanted a new kitchen island. Like most people, they did some online research and then decided to approach three suppliers for quotes. Their choices were mainly based on reviews and recommendations found on the internet.
In business we all have positive and negative experiences. I had my first negative experience this month and it left me feeling deflated and unhappy that I hadn’t managed to fulfil a client brief. Here’s what happened…..
